Your Value, Made Visible. ✦Custom Branding Workshops in Utah
Whether it's just you, a founding team, or an entire organization, every workshop below follows the same four steps: Discovery, Alignment, Strategy, and Activation.
step 1Discovery
Strategy
Activation
step 2Alignment
step 3step 401 · IndividualsPersonal Branding
For creators, authors, consultants, coaches, and other professionals who are the face of their brand.
Discover what makes you unmistakably you—and build a personal brand that authentically reflects your strengths, values, and long-term vision.
Up to 1 participant · +$200 to add a spouse or business partner
Investment: $1,250
Includes
Custom pre-work questionnaire
2-hour Personal Brand Strategy Workshop with MacKenzie
Personal Brand Playbook
Brand positioning & messaging
Audience clarity
Strategic visual direction (not graphic design execution)
Personalized implementation roadmap
Bonus
Personal goals and lifestyle alignment
30 days of email support
"I found MacKenzie at exactly the right time when I needed clarity and direction. She wove together my story and mission in a way that feels authentic and deeply personal."
— Tawna Kelley, Utah Model + Non-Profit Founder
02 · StartupsFounder Branding
For startups, founders, inventors, and nonprofits less than one year old.
Build the strategic foundation your business can grow on—before investing heavily in marketing, advertising, or design.
Includes up to 3 participants · +$250 each additional
Investment: $2,000
Includes
Custom pre-work questionnaire
3-hour Founder Brand Strategy Workshop with MacKenzie
Founder Brand Playbook
Brand positioning & messaging
Audience clarity
Strategic visual direction (not graphic design execution)
Personalized implementation roadmap
Bonus
Startup Roadmap
Marketing Strategy
30 days of email support
"MacKenzie has been great to work with! She is very knowledgeable, and I think the final product speaks for itself."
— Don VanDyke, Owner, VanDyke Construction Co.
03 · OrganizationsGroup Branding
For established businesses, nonprofits, municipalities, leadership teams, and communities.
Strong organizations don't need more opinions—they need alignment. These facilitated workshops bring key stakeholders together to strengthen your organization's identity, messaging, and strategic direction.
Includes up to 5 participants · +$300 each additional
Investment: $3,250
Includes
Custom stakeholder questionnaires
4-hour facilitated Brand Strategy Workshop with MacKenzie
Organizational Brand Playbook
Organization-wide messaging
Brand positioning
Strategic visual direction (not graphic design execution)
Customized implementation roadmap
Bonus
30 days of email and text support
"Utah Brand Design was an excellent partner in developing our county tourism brand and identity. They exceeded our expectations, with pre-work, workshop, and follow-up that were professional and thorough."
— Charles Dayton, Chairman, Lincoln County Travel and Tourism Board
04 · Established BrandsBrand Audit
Scored across five key areas
Branding
Website
SEO
Social Media
Marketing
Your Audit Includes
Overall Brand Score
Strengths and opportunities
Prioritized action plan
Recommended next steps
Before investing in branding or marketing, make sure your foundation is strong. Your Brand Audit evaluates how your business currently appears online from the perspective of your ideal customer — starting with the exact search terms they'd naturally use on Google.
Required for any business, nonprofit, or organization older than one year — including most Group Branding clients and the occasional established personal brand seeking a rebrand.
Investment: $250
The Philosophy"Great brands don't begin with design. They begin with clarity."
— MacKenzie Maness, Owner
Meet MacKenzieEvery brand is built with me.
There's no account manager between us, no junior strategist who gets handed your brief. You work directly with me from the first conversation through final delivery.
I've spent a decade inside Utah's entrepreneurial community as a brand strategist and facilitator — and I still approach every project the same way: with curiosity, patience, and a genuine belief that your brand should feel like you before it looks like anything.
Get startedNot sure which workshop fits?
Book a free discovery call and we'll figure it out together — whether that's Personal, Founder, or Group Branding, or an audit first.