Branding + Consulting Studio in Logan, Utah
Your Value, Made Visible. ✦Every successful brand
begins with clarity.
Whether you're building a personal brand, launching a startup, or leading an established organization — my workshops help uncover what makes you different, define your direction, and create an actionable plan for moving forward.
Meet MacKenzieTen Years of Branding Expertise.
I started Utah Brand Design because I kept seeing the same thing: passionate, capable people handing their brand over to someone who didn't really listen.
I've spent a decade inside Utah's entrepreneurial community as a brand strategist and facilitator. Every workshop combines strategy, intention, and practical implementation — so what we build together continues to guide your business long after our workshop ends.
Every project starts with the same four steps: Discovery, Alignment, Strategy + Activation.
My Four-Step Framework
How It Worksstep 1Discovery
Research, questionnaires, and uncovering what’s unique.
Alignment
Collaborative workshops to define vision, messaging, and strategy.
Strategy
Your Brand Playbook + brand implementation roadmap.
step 3step 2step 4Activation
Training, setup, consulting, and ongoing support.
Utah Brands I Work With
Brand discovery + alignmentWorkshops built around clarity, not guesswork.
Every workshop is customized to your goals and combines strategy, facilitation, and practical implementation. Every experience ends with a Brand Playbook and an implementation roadmap.
IndividualsPersonal Branding
Creators, authors, consultants, coaches, and professionals who are the face of their brand.
$1,250
May require an audit to book · Up to 1 participant · +$200 for each additional.
Small teamsFounder Branding
Founders, startups, inventors, and nonprofits less than one year old.
$2,000
No audit required to book · Up to 3 participants · +$250 for each additional.
organizationsGroup Branding
Established businesses, nonprofits, municipalities, and leadership teams seeking alignment.
$3,250
Up to 5 participants · +$300 for each additional · Brand Audit required first
Existing BrandsBrand Audits
A scored evaluation of how your business appears online + how easily you are found.
$250
Required for all existing businesses, non-profits, and organizations.
Workshop Location:
Workshops are best experienced in person whenever possible. Google Meet is available for clients who require a virtual option. Travel fees may apply for workshops hosted outside of Cache County.
Brand ActivationA brand only works if it's implemented well.
These services help implement your brand after your strategy workshop — from training your team to building out the pieces yourselves.
team trainingsSocial Media Training
Brand voice, content strategy, planning, and best practices for growth.
$500
Google SEO Training
Profile optimization, reviews, local SEO, and maintaining Google rankings.
$500
Marketing Strategy Training
Marketing priorities, channels, campaign planning, and analytics.
$750
Implementation & SupportGoogle Business Profile Setup
Complete setup and optimization, including messaging and SEO.
$350
Social Media Account Setup
Branded profile setup with graphics, bio writing, and platform SEO.
$300 / platform
Brand Shoot Production
Planning + execution, including team coordination and shot lists.
$1,500 half-day · $2,000 full-day
The Philosophy"Great brands aren't created by one person — they're created through group alignment."
— MacKenzie Maness, Owner
One-on-OneBrand Consulting
Strategic guidance without committing to a full workshop — for businesses that need an experienced strategist in their corner. Common topics include brand strategy, marketing, positioning, messaging, customer experience, and business growth.
$200 / hour
Events & AudiencesClasses & Speaking
Every keynote, workshop, and training is customized to your audience and objectives. Popular topics include Personal Branding, Founder Branding, Organizational Branding, Marketing Strategy, and Brand Alignment.
Starting at $750
Testimonials from Recent Brand Workshops
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"I found MacKenzie at exactly the right time, when I needed clarity and direction. She wove together my story and mission in a way that feels authentic and deeply personal."
— Tawna Kelley, Utah Model + Non-Profit Founder
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"MacKenzie was an excellent partner in developing our county tourism brand and identity. She exceeded our expectations, with pre-work, workshop, and follow-up that were professional and thorough."
— Charles Dayton, Chairman, Lincoln County Travel and Tourism Board
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"I really appreciated working with Utah Brand Design. MacKenzie created a supportive space to talk through ideas, and her input was thoughtful, collaborative, and impactful."
— Cici Owens, Owner, Rituals by Cici Owens
Ready to start?Let's discover what your brand needs.
Not sure which service fits? Book a free discovery call and we'll figure it out together — whether that's Personal Branding, Founder Branding, Group Branding, or an audit first.