Branding + Consulting Studio in Logan, Utah
Client PortfolioReal brands, real workshops.
A look at the individuals, startups, and organizations who've gone through the process — in their own words.
Personal brandingVanDyke Construction Co.
A full brand strategy engagement for founder Don VanDyke, including a seven-page website build, SEO research, blog content, and social media setup — all built around a defined five-color palette and two typefaces.
"MacKenzie has been great to work with! She is very knowledgeable, and I think the final product speaks for itself."
— Don VanDyke, Owner, VanDyke Construction Co.
Startup branding for Sister brandsThe Journey Within + Evolved Women's Health
A comprehensive brand strategy and photoshoot production engagement for two sister healthcare brands — an integrative outpatient psychiatric clinic and a functional medicine membership practice — including a half-day brand shoot with hired photographers and models.
"MacKenzie has been amazing to work with. She has made this whole process easy. She listened to what we wanted, helped us create our vision, and provided decisions when we couldn't make one or didn't want to think about it. She managed everything from hiring an SEO professional to creating RFPs for photographers and models, and worked with the photographer to manage the project. Hiring her has been one of the best decisions we've made."
— Nichole Parmley, Owner, Evolved Women's Health
Personal brandingTawna Kelley
A Personal Branding workshop for a Utah model and non-profit founder, weaving together storytelling, modeling, and the mission behind her Fashion With Purpose platform.
"I found MacKenzie at exactly the right time, when I needed clarity, direction, and someone who truly understood my vision. She has beautifully woven together storytelling, modeling, and the heart behind my Fashion With Purpose mission in a way that feels authentic, elevated, and deeply personal. Working with her has been one of the best investments I've made for both my brand and the purpose behind it."
— Tawna Kelley, Utah Model + Non-Profit Founder
startup brandingThe Logan Gallery
Ongoing brand strategy work including mural proposals for local businesses, an SEO- and conversion-optimized murals page redesign, and the brand and marketing materials for the gallery's Growing Artists Summer: Art Explorers program.
"Working with MacKenzie has been one of the best professional decisions the Logan Gallery has ever made. Her work ethic, discerning eye, and ability to implement intelligent, relevant branding strategies, paired with an intuitive knack for community building, have added incredible value to our organization. If you have the opportunity to work with MacKenzie, take it."
— Tanner Stephenson, Muralist + Gallery Owner
Personal brandingRituals by Cici Owens
A collaborative brand and website engagement, working closely on positioning and web design direction for a growing wellness business.
"I really appreciated working with Utah Brand Design. MacKenzie created a supportive space to talk through ideas, and she was especially helpful with my website design. It felt very collaborative, and her input was thoughtful and impactful."
— Cici Owens, Owner, Rituals by Cici Owens
Group branding for a municipalityA facilitated Group Branding workshop for the Lincoln County Travel and Tourism Board, developing a county tourism brand and identity for stakeholders across the community that embodies their unifying values.
Lincoln County, Wyoming
"MacKenzie was an excellent partner in developing our county tourism brand and identity. She exceeded our expectations, with pre-work, workshop, and follow-up that were professional and thorough. I would highly recommend MacKenzie and Utah Brand Design."
— Charles Dayton, Chairman, Lincoln County Travel and Tourism Board
Group branding for a non-profitTRESO USA
A two-phase brand strategy engagement for a nonprofit supporting a secondary school in rural Tanzania — beginning with a brand audit and proposal, then a complete brand strategy guide built from stakeholder survey analysis and a live workshop process.
“Our recent marketing experience with MacKenzie Maness on our brand design was very fruitful and enjoyable. She is highly personable, genuine, and has an excellent grasp of what works for various nonprofits through considerable experience with many clients. Her prices are fair and the product excellent, as she tailors the brand design to the specific needs and purposes of each individual client.”
— Jack Greene, Founder, TRESO USA
Also Trusted By
A decade of Utah brands.
Plus brand audits and strategy work for local businesses + non-profits — reach out if you'd like references from a specific industry.
Ready to start?Let's build something worth showing off.
Book a free discovery call and we'll figure out which workshop fits — Personal, Startup, or Group Branding, or an audit first.