ReBrand Workshops for Multi-Stakeholder Organizations
Align Stakeholders. Clarify Direction. Build a Brand Everyone Can Stand Behind.
Welcome to ReBrand Workshops
Rebranding is complex—especially when multiple departments, board members, or partners are involved. The ReBrand Workshop is a facilitated, strategic session designed to help government entities and established businesses realign their brand with clarity, consensus, and intention.
This workshop creates shared understanding, reduces internal friction, and establishes a clear brand direction that can be confidently carried forward into design, marketing, and implementation.
Who ReBrand Workshop Is For
This workshop is ideal for:
Government entities and municipalities
Tourism boards and destination organizations
Economic development groups
Established businesses with leadership teams
Organizations with multiple stakeholders or “many voices”
Brands experiencing confusion, misalignment, or outdated messaging
If your organization struggles with clarity, consistency, or buy-in, this workshop is for you.
The Challenge of Rebranding with Multiple Stakeholders
When many people are involved, rebranding often stalls due to:
Competing priorities and perspectives
Lack of clear positioning
Unclear target audiences
Confusion between aspiration vs. reality
Fear of alienating existing audiences
The ReBrand Workshop provides structure, facilitation, and strategic guidance to move the conversation forward productively.
What ReBrand Workshop Covers
Each workshop is customized to your organization and may include:
Brand positioning and purpose alignment
Target audience clarification
Competitive differentiation
Brand personality and tone
Messaging priorities and narrative themes
Visual identity direction (not design execution)
What the brand is — and what it is not
Alignment across communities, departments, or partners
The goal is not to design on the spot—but to create clear, strategic direction everyone agrees on.
“Branding is the process of connecting good strategy with good creativity.”
— Marty Neumeier
Workshop Format
Facilitated, strategy-led session
In-person or virtual options available
Customized agenda based on organizational needs
Stakeholder participation encouraged
Summary documentation provided
Workshops can be structured as:
Single intensive session
Multi-session engagement for larger organizations
Workshop Outcomes
Organizations leave with:
Shared understanding and alignment
Documented brand direction
Clear positioning and messaging priorities
Reduced internal confusion and conflict
A foundation for logo, website, and marketing development
Confidence to move into implementation
This workshop creates buy-in before design—saving time, budget, and frustration later.
Workshop Outcomes
Organizations leave with:
Shared understanding and alignment
Documented brand direction
Clear positioning and messaging priorities
Reduced internal confusion and conflict
A foundation for logo, website, and marketing development
Confidence to move into implementation
This workshop creates buy-in before design—saving time, budget, and frustration later.
Brand Design Portfolio.
Workshops Led by MacKenzie
Owner + Brand Designer
MacKenzie Maness is a brand designer + strategist of 8 years with extensive experience working behind the scenes in regional economic development, tourism branding, and community-centered brand strategy.
Her facilitation style is structured, neutral, and strategic—creating space for collaboration while guiding organizations toward clear outcomes.
Why ReBranding Starts with Strategy
A successful rebrand doesn’t start with a logo. It starts with alignment.
This workshop ensures your organization’s brand reflects who you truly are, who you serve, and how you want to be experienced—before any visual execution begins.
Next Steps: Complimentary Consultation
If your organization is preparing for a rebrand or experiencing brand misalignment, the ReBrand Workshop is the first step. Let’s discuss your organization, stakeholders, and goals over a 30-minute consultation.